Artterra A–Z Challenges and Community
The Artterra A–Z Challenges and Community was a year-long program (2022–2023) created to guide artists step by step along the path from emerging to established. Each month introduced a new theme, building both creative practice and business foundations, offering artists a complete roadmap for their journey.
The program was offered as a series of free challenges open to artists worldwide, with thousands participating. Each challenge included expert talks, community calls, workshops, workbooks, and resources. For those wanting more direct support, a paid tier added additional touchpoints, deeper mentorship, and extra tools to help artists put their learning into practice.
Over twelve months, the Challenge covered:
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Finding Your Why
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Fighting the Resistance
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Finding Your Artistic Voice
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Branding for Artists
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Websites for Artists
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Shipping & Packaging
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Planning & Productivity for Creatives
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Taxes 101 for Artists
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Art Grants 101
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Pricing Your Artwork
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Social Media for Artists
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Email Marketing for Artists
More than just a professional development series, the A–Z Challenges became a global community. It gave artists not only actionable resources but also connection, momentum, and a sense of belonging, showing what’s possible when knowledge is shared openly and creativity is nurtured collectively.