The Blue Earth Box: A Blue Friday Campaign
A limited-edition release where art meets impact, and your purchase makes a real difference for the ocean.
What is Blue Friday?
This year, for one week only, we are launching the Blue Earth Box: a plastic-free, eco-conscious bundle featuring original artwork by Parisa Golchoubian and meaningful purpose built in to every detail. 100 % of proceeds go directly to ocean protection, cleanup and prevention.
How it works
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Limited availability — The cart closes on December 1. Once the campaign ends, no more boxes will be created.
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Made-to-order production — From December 2 through December 12, each box is assembled intentionally to reduce waste and match your device for the Pela case.
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Worldwide shipping — Ships December 16–20 from Montreal. Tracking is provided and each shipment is carbon-offset through Shopify Planet.
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Meaningful impact — Your purchase gives: $15 to Ocean Legacy, $15 to our ocean-partner NGOs, and all remaining proceeds to Retide Labs’ AI research to map and prevent ocean plastic.
What’s inside every box
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Eco-cotton tote bag — original Grabado artwork from Oaxaca
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100 % recycled-paper notebook — A portion of proceeds supports global education through Denik’s “Artists for Education” initiatives.
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Pela compostable phone case — matched to your device, designed to stop ~27 plastic bags worth of waste
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Limited-edition art print “Saltwater” — a visual story of our connection to the sea
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Eco sticker “Earth Bagged” — artwork exploring our plastic impact on the planet
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Holiday card — artful and aligned with the campaign’s message
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Fully plastic-free packaging — purpose built, minimal waste
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Zero inventory tracking — each box is one-off for the campaign
Why it matters
The ocean is not a backdrop; it’s life. This campaign is more than a product drop; it’s a movement. By choosing the Blue Earth Box, you’re participating in a story where creativity, science and care unite.
About Retide Labs
Retide Labs is the ocean-tech initiative powering the change behind this campaign. We use satellite imagery, AI and real-world data to detect, map and prevent plastic pollution before it reaches open water. Every Blue Earth Box fuels this research — turning your purchase into tools, insights and action for the blue planet.
Join us
This is your invitation to act consciously. The Blue Earth Box won’t be restocked after December 1.
Secure yours here, support the ocean and carry a piece of art that matters.