A Limited Blue Friday Release
THE BLUE EARTH BOX
A curated collection of art, impact, and ocean-positive gifts, created to transform Black Friday into something meaningful.
Because the ocean deserves better than Black Friday.
What is Blue Friday?
Blue Friday is a growing movement that flips the script on Black Friday.
Instead of fueling overconsumption and more plastic waste, Blue Friday uses holiday spending to support the planet, creating conscious gifts, real impact, and meaningful change.
It’s about choosing intention over impulse, purpose over pressure, and aligning what we buy with what we believe in.
A gift with intention, created to spark awareness and impact.
Why We Created the Blue Earth Box
We wanted to create something that wasn’t just another holiday product, but a meaningful, artful, ocean-positive alternative to the overconsumption of Black Friday.
The Blue Earth Box brings together everything we care about:
art, environmental storytelling, conscious gifting, and real impact.
Every item inside was thoughtfully designed to inspire conversation, honour the ocean, and support the work being done to protect it.
This is a gift that gives back, to artists, to communities, and to our waters.
A limited-edition Blue Friday release that brings together art, sustainability and real ocean impact.
The Blue Earth Box is a made-to-order collection of ocean-positive goods created to transform Black Friday into something meaningful.
Every item was intentionally selected, ethically produced and designed in collaboration with artists and brands who are committed to protecting our waters.
This collection does not include any plastic.
No plastic products. No plastic packaging. No unnecessary waste.
🌿 What Is Inside and Why It Was Chosen
Fully compostable, this case prevents the equivalent of twenty-seven plastic bags from ever being manufactured.
It protects your phone without harming the planet and stands as a direct action against single-use waste.
This sustainable tote is made from 100% cotton and features artwork Parisa carved and printed in Oaxaca using Grabado, a traditional printmaking method rooted in activism and resistance.
It is strong, natural and designed to spark conversation. A carry-all that carries a message.
Crafted with recycled paper, this notebook transforms conscious materials into a space for ideas, intentions, and action. A portion of proceeds supports global education through Denik’s “Artists for Education” initiatives, while the cover features Parisa’s Grabado artwork from Oaxaca, bridging cultural storytelling with environmental responsibility.
This limited edition art print, called "Saltwater," plays with the interconnectedness between the salt in our tears and the ocean that keeps us alive. It holds the feeling of caring so much that it hurts, and sometimes not knowing how to turn that into action. The whale symbolizes the power we each hold, even when we feel small. Saltwater is a gentle reminder that every action counts and that together we can make a real difference.
Printed on premium recycled paper, this print does NOT come framed.
Your box includes a holiday card designed to look like a festive tree at first glance. But when you look closer, it is built from fish and pieces of plastic. It is a quiet reminder of what is really happening in our oceans and why this movement matters.
The card is printed on premium-quality recycled paper.
This sticker is derived from the artwork "Earth Bagged" and produced in an eco-friendly soft matte finish, durable, scratch-resistant and made without PVC. It shows our planet trapped inside a plastic bag, a stark reminder of how we’re suffocating the Earth as if there’s a Planet B to run to.
🌊 All Proceeds Go to Our Oceans
With every Blue Earth Box, you’re supporting ocean protection on multiple fronts.
Each Blue Earth Box donates $15 to Ocean Legacy, funding plastic-removal efforts along BC’s coastline, and another $15 to partner organizations working toward ocean health, behaviour change, or environmental impact through our Blue Friday Affiliate Program.
Anything remaining after production costs goes directly to Retide Labs’ research, helping build the AI tools we need to monitor, map, and prevent ocean plastic.
One box. Multiple layers of impact.
♻️ Zero-Waste and Made to Order
To prevent overproduction, each Blue Earth Box is created only after the sale window closes on Dec 1, 11:59 PM EST.
We ship everything in a protective envelope to avoid unnecessary materials, reduce the carbon footprint of your delivery and keep this experience fully plastic-free.
Donation Partners
Supporting Partners
A 100% made-to-order campaign.
We ship worldwide from Montreal. Once the cart closes on December 1, we begin fulfilling all orders.
Now – December 1
Campaign Opens
The Blue Friday campaign is live. The Blue Earth Box is available for a limited time, with 100% of proceeds supporting ocean clean-up, prevention, and research.
December 2 – December 12
Made-to-Order Creation
Once the campaign closes, production begins. Every item in your box is made to order to reduce waste and ensure sustainable, intentional creation.
December 16 – December 20
Shipping & Impact
Your box ships worldwide from Montreal in fully plastic-free packaging. Tracking is shared once it’s on the way. Your purchase immediately supports ocean clean-up, partner NGOs, and Retide’s ocean-protection research.
What is Retide Labs?
Retide Labs is an ocean-tech initiative building AI tools to detect, map, and ultimately prevent ocean plastic. We combine satellite data, machine learning, and environmental science to understand how plastic moves across our waterways, and how to stop it before it reaches the ocean.
Every Blue Earth Box directly supports this research, helping fund the tools that protect our blue planet.
Meet the Artist
Parisa Golchoubian is an artist and environmental storyteller, and the founder of Artterra and Retide.
Her work focuses on our emotional and ecological connection to the ocean, using art and technology to raise awareness about plastic pollution and inspire meaningful action.
All artwork in this collection is original work created by Parisa.
The Ocean Can't Wait!
This Blue Friday, let’s choose impact over excess. One box may feel small, but together our choices create waves. Join us in turning the tide.
Frequently Asked Questions
We begin fulfilling orders as soon as the cart closes on December 1.
Production happens December 2–12, and shipments go out December 16–20. You’ll receive tracking as soon as your package is on the way.
We’re doing our absolute best to get orders delivered by Christmas, but we can’t guarantee exact arrival dates due to holiday shipping volumes. If it arrives after, it still carries the same impact and intention.
Yes! We ship worldwide for free. Protecting the ocean is a global effort, and we want anyone, anywhere, to be able to take part. Every shipment is carbon-offset through Shopify Planet.
Your limited-edition bundle includes:
- Fully compostable phone case
- Eco-cotton tote bag
- Recycled notebook
- Limited edition art print
- Eco sticker
- Holiday card
- Fully plastic-free packaging
- 100% of proceeds supporting ocean clean-up and prevention
Choose your device model from the dropdown and we’ll include the matching case.
If you don’t see your device listed, it means our supplier doesn’t make a case for that model yet.
Your purchase supports ocean protection on multiple fronts:
- $15 to Ocean Legacy, supporting cleanup across BC’s coastline
- $15 to partner organizations driving ocean health, behaviour change, and environmental impact through our Blue Friday Affiliate Program
- Remaining proceeds fund Retide Labs’ AI research to detect and prevent ocean plastic
In short: 100% of proceeds go back to the ocean.
Yes. Every item was intentionally selected for its environmental footprint, from recycled paper to sustainable cotton. Even the shipping envelope is plastic-free.
The Blue Earth Box is made to order, so we’re not able to accept returns.
If something arrives damaged or incorrect, we’ll of course make it right.
Yes! The Blue Earth Box is only available until December 1 for Blue Friday. Once the cart closes, it won’t be restocked this season.
All the artwork in this collection was created by artist Parisa Golchoubian, founder of Artterra and Retide. Each piece carries themes of environmental activism, emotional connection to the ocean, and storytelling through art.
Because it’s better for the planet. A plastic-free envelope uses far less material, reduces shipping emissions, and keeps costs down, so more of your money can go where it matters: protecting the ocean.
Not for Blue Friday. This bundle is exclusive to the limited-time campaign. Select items may return later, but the bundle (and proceeds structure) is limited to this initiative.
If you’re interested in collaborating or exploring a partnership for this campaign or future projects, we’d be happy to hear from you.
Just email us at info@artterra.ca, introduce yourself, and we can start the conversation.
We’d love to hear from you.
If you have questions, ideas, or feedback, you can reach us anytime at info@artterra.ca. We’re building this model with intention, and if there’s something we can improve or do better, please let us know. We’re learning alongside our community.
Join the Blue Friday Movement
We protect what we love.
This Blue Friday, may your choice ripple outward, from your hands to the ocean, to the whales, and to the generations who will walk these shores after us.